Master in web marketing, branding and merchandising
A DUAL DEGREE WITH
Digital marketing is central to a company’s global strategy, transforming the approach to markets and clients. This master’s program offers a comprehensive overview of the digital marketing landscape. It equips students with the skills to leverage digital technologies for analyzing complex data, studying the market, and establishing effective customer relationships through branding and digital platforms.
LEARNING OUTCOMES
This Master’s program prepares digital marketing experts through an in-depth exploration of the power of analytics to drive business success in small organizations and multinationals. The main objectives of the master are:
- Train experts in the latest trends in online marketing applied to the business world and the digitalization of companies.
- Provide a profound understanding of digital marketing tools to identify opportunities and formulate strategies that optimize the web presence of any company.
- Train professionals in mastering all relevant aspects of digital marketing, including search engine optimization, search engine marketing, social media advertising, inbound marketing.
- Prepare professionals in social media, e-commerce, and online marketing
CURRICULUM
The curriculum of the Master is designed to provide students with specialized skills related to: international management and e-business, social media, digital marketing strategy and web analytics as a performance tracking tool and brand management. Students are therefore offered the chance to enhance their job prospects through a wide range of courses designed to foster key soft skills including public speaking, emotional intelligence, leadership, team building.
KEY AREAS
- Marketing Fundamentals
- Branding (brand architecture, brand identity, packaging, etc.)
- E-Commerce and E-Marketplace Platforms
- Product & Service Innovation
- Distribution Channels
- Sales Management
- Business Information Systema
- Consumer Behaviour
- Social Media Marketing
- Digital Marketing strategy and planning
CAREER OPPORTUNITIES
The demand for marketers who can effectively manage the digital landscape is robust, with 75% of managers considering it a challenge to find professionals with the up-to-date digital marketing skills they need. The Master’s Degree in Web Marketing, Branding, and Merchandising provides a comprehensive study of fundamental marketing and communication theory, along with practical skills, abilities, and tools for content development through both traditional and digital media.
Upon completion of this master’s degree, graduates can pursue employment in various companies or work as freelancers, holding positions such as:
- Social Media Manager
- Digital Communication Manager
- Brand Manager
- Digital Marketing Manager
- New Media Publishing
- Social Media Specialist and Consultant
- Events Manager
- Sponsorship Specialist
- Fundraising Specialist
A FULLY ON LINE STUDY MODEL
The Master can be attended entirely online through the “MIA University Campus” platform, which offers students a flexible and personalized learning environment. All study materials are accessible through the platform and include asynchronous video classes, didactic units, a virtual library, webinars, and interactive discussion forums. This enables students to organize their study schedules while staying connected with their professors and tutors.
WHAT MAKES OUR PROGRAM DIFFERENT
- Innovative and practical technology-driven courses
- A 100% online master’s program built around your schedule
- International accreditation
- Unique learning experiences that integrate technology into the curriculum
- Academic excellence and in-depth practical knowledge
- Real-world, project-based learning
- An international community of students and professionals
For additional information regarding the Master, the admissions process, and the scholarship program, you can contact our admissions office at admissions@miauniversity.es. Alternatively, you can reach out via WhatsApp or phone to speak with one of our representatives.