Master in Luxury Brand and Business Management
WHY CHOOSE A CAREER IN LUXURY?
Luxury is a diverse and complex industry that encompasses a wide range of products and services based on the principles of exclusivity, quality, and prestige. The global market for Luxury Goods is projected to reach US$369.8 billion by 2030, covering a variety of sectors from haute couture to hospitality, travel, jewelry, watches, fine dining and the automotive industry. Accelerate you career in the luxury industry by gaining the specialized skills and knowledge needed to excel in a competitive job market. Study from anywhere in the world, in the comfort of your own home, and with the flexibility to work at your own pace with a dedicated support from your professors and tutor.
OBJECTIVES
The Master in Luxury Brand and Business Management offers students a strategic view of the opportunities available in the industry, by providing advanced skills of the main functions of a luxury company: communication and marketing, branding, retail, finance and accounting. The programme presents the concept of luxury from an historical, cultural and global perspective by analyzing the relationship between luxury brands, high-value services, consumer and market behaviours. Throughout the master students will develop the management, entrepreneurial and marketing skills needed to analyse and forecast luxury trends, develop business and branding strategies and create a culture of innovation based on the use of digital channels to foster sustainability and growth.
Upon completion of the master, students will get the professional knowledge and skills needed to:
- Explore the context, scale, scope and shift in strategies within the luxury industry
- Develop a deep understanding and knowledge of the main luxury sectors
- Identify innovative trends for luxury products and services
- Develop the analytical skills to examine the challenges of luxury global growth
- Practise creative and critical thinking for innovative solutions
- Strengthen problem-solving capabilities with case studies
- Develop business, branding and marketing strategies for luxury products or services
- Identify the main luxury retail and distribution channels
CAREER OPPORTUNITIES
The master conveys extensive knowledge on luxury management and is the ideal preparation for students looking to build a future for themselves in this industry. Upon completion of the program, you get an overview of all the different functions of a luxury company to be able to choose the professional path that best suits your interests and passions. The master is addressed to students who wish to develop their career in the luxury industry and meet the growing demand for experienced managers in the global context. The following different leadership positions are available for graduates:
- Communications Manager
- Corporate Social Responsibility Manager
- Luxury Buyer
- Strategy Consultant
- Luxury Investment Analyst
- Head of Sales
- Brand Manager
- Marketing Manager
CURRICULUM
Our online teaching method is flexible and interactive and is based on online classes, case analyses, projects, group and individual work sessions, out-of-class assignments. The students will have the opportunity to apply theory into practice during the master project work to be completed during the last semester with the support of a faculty member and a personal tutor
The master includes the following modules:
- THE GLOBAL LUXURY INDUSTRY
- THE LUXURY SECTORS
- LUXURY BRANDING AND COMMUNICATION
- RETAIL MARKETING and CUSTOMER RELATIONS
- CORPORATE STRATEGY AND MANAGEMENT OF LUXURY
- DIGITAL MARKETING FOR LUXURY
- INNOVATION MANAGEMENT AND LUXURY TRENDS
- PROJECT WORK
ACCESS TO TOP INDUSTRY PROFESSORS
MIA Digital University is home to many star professors. These professors used to be limited to teaching in person at their local universities. However, with MIA’s Digital University, students from around the world now have unlimited access to the world’s best teachers. Additionally, all professors have Ph.D. degrees in disciplines related to luxury, as well as multiple years of experience in the industry. Our professors are truly well-rounded, well connected, and many have been acknowledged for excellence in their industry.
OUR ONLINE STUDY MODEL
One of our core values at our university is to allow for an enriching, supportive and flexible environment. That is why we offer the continuous support of professors and tutors to go over course material or to get additional help. All lectures and the study and assessment material are available 24/07 on the online platform, allowing you to go through the content at your own pace. The flexibility of this Master makes it possible for working professionals to acquire their degree while still working full-time in the industry.
For additional information regarding the Master, the admissions process and the scholarship program you can contact our admissions office at: admissions@miauniversity.es or by whatsapp or phone if you want to talk with one of our representatives.
APPLICATION AND SCHOLARSHIP PROGRAM
The University’s scholarship program recognizes outstanding achievement at different levels of study and supports talented and socially committed students in their personal and professional development. Through our Scholarship Program you can access different scholarship opportunities from 10% to 20% dedicated to European and international graduate students who distinguish by their merit and academic and professional achievements. You can start your application to the master and the University scholarship program, by submitting the online application form