Master in web marketing, branding and merchandising
Digital marketing is central for company’s global strategy that need to transform the way to approcah markets and clients. The digital environment offers new and powerful channels for communicating with potential customers and companies require a well structured digital marketing plan to understand and predict consumers behaviors. The Master in Web Marketing, Branding and Merchandising is a comprehensive online program that provides a broad overview of the digital marketing landscape and of the use of digital technologies to analyze complex data, study the market and establish effective relationships with customers through branding and online marketing policies. After a theoretical part students will be involvedin various practical activities and tasks that allow them to understand how to use digital content and marketing strategies according with the objectives of the company.
This Master program prepares digital marketing experts through an in-depth discovery of the power of analytics to drive business success in small organizations and multinationals. The main objectives of the master are:
- Train experts in the latest trends in online marketing applied to the business world and the digitalization of companies
- Provide a deep understanding of digital marketing tools to detect opportunities and define strategies that optimize the web presence of any company
- Train professionals in the domain all relevant aspects of digital marketing (search engine optimization, search engine marketing, social media advertising, inbound marketing, etc.
- Prepare professionals in social media, e-commerce, and online marketing
The curriculum of the Master is designed to provide students with specialized skills related to: international management and e-business, social media, digital marketing strategy and web analytics as a performance tracking tool and brand management. Students are therefore offered the chance to enhance their job prospects through a wide range of courses designed to foster key soft skills including public speaking, emotional intelligence, leadership, team building.
- Marketing Fundamentals
- Branding (brand architecture, brand identity, packaging, etc.)
- E-Commerce and E-Marketplace Platforms
- Product & Service Innovation
- Distribution Channels
- Sales Management
- Business Information Systema
- Consumer Behaviour
- Social Media Marketing
- Digital Marketing strategy and planning
Demand for marketers who can effective manage the digital landscape is strong. The 75% of managers consider a challenge to find professionals with the up-to-date digital marketing skills they need. The Master’s Degree in web marketing, branding and merchandising provides a comprehensive study of fundamental marketing and communication theory, as well as practical skills, abilities and tools in contents development through both traditional and digital media. Upon completion of this master degree, graduates can find employment in different companies or can work as freelance with the following positions:
- Social Media Manager
- Digital Communication Manager
- Brand Manager
- Digital Marketing Manager
- New Media Publishing
- Social Media Specialist and Consultant
- Events Manager
- Sponsorship Specialist
- Fundraising Specialist
WHY CHOOSE THIS MASTER
- Hands-on teaching methodology
- Career-focused curriculum
- Cutting-edge faculty
- A diverse student body
- A world-class institution
- Multidisciplinary approach
- A hub of innovation
A FULLY ON LINE STUDY MODEL
The Master can be attended completely online through the online platform “MIA University Campus” that provides students with a flexible and personalized learning environment. All the study material is accessible through the platform and includes asynchronous video – classes, didactic units, virtual library, webinars and interactive discussions forums that allows students to organize their study schedule while remaining connected with their professors and tutors.
The master is a dual degree with UDIMA – Universidad a Distancia de Madrid. All the students interested to receive the dual degree are required to inform the admissions office at the time of enrollment.
For additional information regarding the Master, the admissions process and the scholarship program you can contact our admissions office at: firstname.lastname@example.org or by whatsapp or phone if you want to talk with one of our representatives.