Master in management and marketing of fashion and luxury
Enhance your career in the fashion industry and emerge as a global leader. This master’s program equips you with a solid knowledge of today’s luxury and fashion market, along with advanced skills in management, business operations, digital marketing, online branding, and customer relations. Upon completion of the program, you will develop the skills needed to strategically plan sales, effectively manage product launches, and analyze customer needs and international market requirements.
WHY CHOOSE A CAREER IN FASHION AND LUXURY MANAGEMENT?
The fashion and luxury industry is a sector in constant expansion, with estimated annual growth ranging between 7% and 9%. Notably, Spain, along with the United Kingdom, is recognized as one of the premier destinations for luxury shopping. Many companies in the sector are evolving their communication strategies to promote and sell products globally and online. Excelling in this industry requires mastering these evolving skills. According to the report ‘The State of Fashion 2019,’ there is a pressing need to renew outdated business models within the fashion and luxury sector. This involves strategic improvements in promotion, communication, buying, retail, and sales models. Our program is designed to provide advanced knowledge and skills in management, marketing, customer relations, and communication
Join our Master to deepen your understanding of the fashion and luxury industry within a diverse and challenging environment. Stand out from your colleagues by acquiring the most in-demand skills, making yourself more attractive to employers.
- Acquire in-demand skills necessary to pursue the fashion career of your dreams.
- Continue working full time while remotely earning your degree.
- Establish valuable international connections with fellow students and instructors.
- Foster professional relationships through our group project course component.
- Cultivate global connections that may lead to future partnerships and new job opportunities.
- Gain advanced knowledge and learn new skills to help improve and rejuvenate the outdated business model of the fashion and luxury sector.
- Access award-winning professors from around the world.
- Challenge yourself and learn from real-world case studies.
OBJECTIVES
The Master offers students a solid understanding of the world of luxury and fashion. Students are focused on understanding the new type of consumer, overcoming the challenges of the evolving retail industry, as well as learning about the movement towards global online shopping. This program will also teach students about business operations, current issues fashion luxury companies are facing, the importance of developing strong interpersonal relationships, design, innovation and sustainability. By the end of the course, you will develop the following competencies:
- Communication and branding strategies
- Analysis of management and purchasing techniques
- Competitor analysis and identification of a marketing plan
- How to build lasting client relationships
- How to create a digital marketing plan
- How to use digital marketing to increase luxury & fashion sales
- Management and planning of a fashion and luxury product launch
- An understanding of the e-commerce industry & how it works
CAREER OPPORTUNITIES
This Master’s Degree prepares students to emerge as global leaders equipped with the competencies necessary to advance their careers in the fashion and luxury industry. Students will acquire the skills to develop strategic marketing plans, create and execute effective communication strategies, and excel as project managers in the fast-paced world of fashion.
With a profound understanding of trends and practices in luxury and fashion management, graduates can pursue rewarding careers in the following fields:
- Brand Management
- Corporate Communications
- Digital Marketing
- Merchandising
- Product Management
- Retail and Sale
- E-commerce
- Promotion and Distribution
- Project Management
- Business Development
- Sales & Forecasting
- Strategy & Innovation
ACCESS to TOP INDUSTRY PROFESSORS
MIA Digital University boasts a distinguished faculty of renowned professors, many of whom were traditionally confined to teaching at local universities in person. Thanks to MIA’s Digital University, students from around the world now enjoy unlimited access to foremost educators. All professors hold Ph.D. degrees in disciplines related to fashion and luxury, coupled with multiple years of industry experience. Our professors are not only well-rounded and well-connected but also acknowledged for their excellence within the industry.
INTERNSHIP
Partnership Between MIA Digital University and AWWG for Student Internships.
AWWG, a global fashion group that incorporates the Pepe Jeans London, Hackett, and Façonnable brands, has established a partnership with MIA Digital University for student internships and placements.
Current students and graduates of the Master in Management and Marketing of Fashion and Luxury, as well as the Master in Digital Fashion Innovation and Sustainability, will have the opportunity to participate in the ‘Internship & Graduate Program.’ This program entails a 6-month to one-year internship in one of the company’s management areas, with the possibility of joining the company at the end of that period.
A FULLY ONLINE STUDY MODEL
The Master can be attended entirely online through the “MIA University Campus” platform, which offers students a flexible and personalized learning environment. All study materials are accessible through the platform and include asynchronous video classes, didactic units, a virtual library, webinars, and interactive discussion forums. This enables students to organize their study schedules while staying connected with their professors and tutors.
WHAT MAKES OUR PROGRAM DIFFERENT!
- Innovative and practical technology-driven courses
- A 100% online master’s program built around your schedule
- International accreditation
- Unique learning experiences that integrate technology into the curriculum
- Academic excellence and in-depth practical knowledge
- Real-world, project-based learning
- An international community of students and professionals
For additional information regarding the Master, the admissions process, and the scholarship program, you can contact our admissions office at admissions@miauniversity.es. Alternatively, you can reach out via WhatsApp or phone to speak with one of our representatives.