The Certificate program in Digital Marketing provides the skills necessary to become a digital marketing professional and allows students to obtain the official Digital Marketer certification, one of the emerging professions in Italy, Europe and the United States. Digital Marketing and its application areas today affect all sectors and functions of the business, opening up new professional opportunities for young people and entrepreneurs who want to invest in their future and become digital managers.
The Digital Marketer is a 360-degree marketing and digital expert, able of interpreting the needs of the company and its business objectives and of developing winning strategies with an immediate impact in terms of growth. The program of the course offers young students, professionals and entrepreneurs the theoretical and practical knowledge of marketing and its tools and specific skills on the use of digital communication and interaction technologies.
PROFESSIONAL OPPORTUNITIES AND ACQUIRED SKILLS
The students of the course will acquire the skills necessary to develop web marketing projects, interpreting the new relationship between company, product and consumer and developing commercial strategies that combine direct and indirect digital communication tools and data management. They will also be able to define the budget, the strategy and the tools to be implemented to coordinate and monitor all the phases of the strategic and operational planning.
Graduate from the certificate program will be able to carry out the following professions or become entrepreneurs by creating innovative start-ups and digital businesses:
- SOCIAL MEDIA STRATEGIST
- COMMUNITY MANAGER
- SEM SPECIALIST
- SEO SPECIALIST
- DIGITAL STORYTELLER
- AFFILIATE MARKETING SPECIALIST
- E-COMMERCE MANAGER
- WEB MARKETING MANAGER
- SOCIAL MEDIA SPECIALIST
- WEB CONTENT EDITOR
- INBOUND MARKETING MANAGER
The course is delivered in e-learning modality with video lessons and didactic and in-depth material available 24 hours a day from various devices (PCs, smartphones, tablets).
Specifically, the study material includes:
- Video lessons for each module accompanied by a power point presentation that summarizes the main contents of the lesson available on the platform as study material and review
- In-depth texts on the main topics of the various modules
- Business case studies and practical-application sections
- 1 Webinar in real time with the digital coaches of the course in which it will be possible to interact directly and ask questions on specific topics
The certificate program lasts 6 months and provides 6 corresponding US semester credits (University Training Credits).
FINAL CERTIFICATION AND PROFESSIONAL CERTIFICATION
At the end of the course, students will receive the Certificate Diploma in Digital Marketing