22 Digital Marketing trends you can’t ignore going into 2020
Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year.
Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.
Artificial intelligence will take over the world! Or at least the world’s simpler jobs.
For example, Microsoft and Uber are two companies – in addition to malls, sports arenas and campuses – that are using Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. The robots can read license plates, report suspicious activity and collect data to report to their owners.” You can rent these R2-D2-like robots for $7 an hour — which is less expensive than a human security guard’s wage.
Artificial Intelligence will soon be the driving force behind many services, and currently we’re already seeing it implemented in such areas as:
Customer service chatbots (25% of customer service will use virtual assistant technology by 2020, up from 2% in 2017)
- Basic communication
- Product recommendations
- Content creation
- Email personalization
- E-commerce transactions
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.
It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% of digital display ads in the U.S. will be programmatic by 2020.
Chatbots will continue to be an important part of digital marketing in 2019. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.
Surveys show that:
- 63% of respondents prefer messaging an online chatbot to communicate with a business or brand
- Chatbots will power 85% of customer service by 2020.
- Top benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%) and answers to simple questions (55%).
By 2022, chatbots will help businesses save over $8 billion per annum 80% of businesses want chatbots by 2020
If you want to stand out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more. With the availability of data like purchase history, consumer behavior and links clicked, as well as sophisticated software to implement campaigns, custom content has never been easier.
Consider these personalization stats:
- 63% of consumers are highly annoyed with generic advertising blasts
- 80% say they are more likely to do business with a company if it offers personalized experiences
- 90% claim they find personalization appealing
As per EmailMonks, “Personalized, triggered e-mails based on behavior are 3x better than batch-and-blast e-mails.”